images (1)Online phone directories, like the White and Yellow Pages, can be a great source of information when you need to find a person’s or company’s address fast. But what happens when you don’t have a name to look up? After all, when a name is the information you are looking for, an ordinary phone directory isn’t of much help. In addition, neither the Yellow nor the White Pages include mobile phone numbers… making the job of tracing someone’s identity, when all you have is a telephone number, all the more difficult.

download (1)When looking for a direct online payday lender to help out with emergency costs, it’s important to understand how these loans are supposed to work. The more knowledge you have going into to your search, the better equipped you will be in finding the best lender. There are too many predatory lenders out there waiting for inexperienced borrowers to come knocking on their online doors.

Most responsible lenders will be straight forward with their customers. They are easily reached and respond to questions efficiently. There are never unreasonable demands and will they ever ask for money up front. Some companies get away with applications fees as a way for obtaining extra income. It is important that a borrower knows what to look for during the application process or at least calls ahead to find out if the company charges application fees. There is no need to pay for filling out an application unless it is something you want to do. Most customers have no money to spare. It led them to a payday online lender in the first place. Keep your money safe and by finding a responsible company to work with.  Lawsuit Loans can be detrimental to everyday living and finding lenders is a tedious process.

Every now and then there is a story reported about a customer losing money in their search for quick cash. It is always sad to read how the customer is duped out of what little cash they do have. It is important to spread news like this in order to help educate another potential borrower from making the same mistake with this lender or any other fraudulent company.

A woman in Georgia lost $600 of her own money in an attempt to obtain a $1600 loan. Needless to say, the loan money never came in and her initial investment was not returned either. This situation stemmed from a woman desperate to obtain funds, a lack of prior knowledge about how the online payday lending industry works. She talked to the company representative on the phone and was instructed to send almost $600 to cover processing fees for her loan. She was concerned by the request as it was unfamiliar to her understanding of how the industry runs their loans. It didn’t sound right and she was skeptical but her desperation to get the loan overwhelmed her.

You guessed it! She wired the money in two separate transactions as the person on the other end of the lined guaranteed that by the time she got home, her loan will be in the her bank account. The representative even stayed on the phone with her all the way home as assurance that the money was coming. As soon as she got online to check her balance, yep, the call was lost and no one was on the other end. It was too late. There is no retrieving the wired money and this unfortunate customer found herself in a worse situation.

To help prevent additional problems, she cancelled her bank account that was associated with the online application. This would prevent any further problems with fraudulent withdrawals.

It’s a hard lesson to learn. This woman knew it sounded wrong but went ahead and fell into the fraudulent trap. She will never make the same mistake twice. If her story can help to educate others from falling into similar traps then it will give some value to her loss. There are many responsible direct payday lenders online who will not make any attempts to misinterpret their intentions or take unnecessary funds away from their customers, but they may also reject your application. Part of being a responsible lender is not only following best practices during a loan transaction but will also deny loans to some applicants for not meeting standard qualification guidelines.

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downloadWhen choosing a family office database or alternative investor platform, a key factor to take into strong consideration – accuracy. The end goal when gaining access to any investor platform offering investor profile and contact information is to streamline efficiency and expand market awareness within the family office/private wealth industry. The game of raising money and fund marketing through family office channels is ever changing and certainly one which demands efficient use of time and resources. The difference between a great year & one that deems itself average can often be narrowed down to 1 or 2 accounts. This calls for proper time management and an appropriate amount of accurate data at your disposal. Surely, the time of a fund marketing professional is much better spent connecting with allocators, presenting materials, and reaching new investors, rather than scouring the web & industry rag landscape for investor contacts and information. Even more, once investors are found, the challenge of keeping their contact information and profiles current is separate task altogether. Which leads us to the core question:

How effective can a family office database be?

Very. If used, purchasing access to a private wealth database platform can be a very smart and efficient way to source new capital from wealthy families and individuals. By nature, family offices tend to have shorter due diligence cycles prior to an allocation than the often larger more complex institutions. In a world of investing where time is money this lends itself to a more attractive opportunity set for both traditional and alternative investment vehicles. Also consider the man hours that are needed to build out a family office database/private wealth resource for you or your team to leverage. Once created via web research, industry contacts and networking, the user must then spend the time to keep the resource up to date and current. This includes contact information, email addresses, personnel movement within the family office, as well as current investment interest and asset class preferences.

In closing, take the time to consider and research the family office directory space to assist with time management and efficient asset raising. A strong database platform can save your team thousands of hours in research and database upkeep. While there is no “secret sauce” when it comes to private wealth marketing and asset raising, there are tools and resources that can drastically make your time and efforts more efficient.